The UAE is a Muslim country and as such is sensitive to Islamic traditions. It is, however, very western orientated, maintaining an open society that is extremely tolerant to other faiths and the multi-cultural environment it promotes. However, a key issue to bear in mind is that, beneath the veneer of Westernization, the Emirates as well as other Gulf states remain heavily influenced by the teachings of Islam. There is little separation between religion, life in general and business – they are all interlinked in a way that is alien to most western business people. Great respect to local religious sensitivities must be shown at all times.