Building Relationships

Relationships are all-important and meetings will often start with a lot of seemingly trivial small-talk. Do not underestimate how important this relationship building process is to the overall success of your project. Make time to chat – the rewards will flow in the long-run. (Avoid discussing politics, women role etc.). Always remain patient and never appear pushy - you as a person are more important than your product initially.

Westerners spend the majority of time in a meeting discussing business and less time on relationships. Arabs tend to spend more time building relationships and getting to know you while business comes after. Their philosophy is to do business with the person, not the company, after al companies are made by people.